Marketing Transformation

Amazon is rolling out a series of generative AI tools for third-party sellers built on Amazon Web Services' models and Amazon Bedrock.

Salesforce CEO Marc Benioff laid out the company’s AI vision, which revolves around autonomous agents working with humans and the end of the “hit or miss” copilot era. The mission for Benioff: Put the copilot era to bed and focus on agentic AI powered by one platform the Salesforce platforms. Benioff said he wanted his customers to use Agentforce to deploy AI agents at Dreamforce.

Adobe reported better than expected third quarter earnings as its primary segments delivered double-digit growth from a year ago. However, the fourth quarter outlook was lower than expected.

Salesforce's purchase of Own Company for $1.9 billion highlights how the company has to play small ball with mergers and acquisitions given the scrutiny it gets with big deals. But keep in mind that small acquisitions such as Airkit.ai, which powered Salesforce’s Agentforce strategy, can have bigger impact.

Enterprise software giants have spent heavily on sales teams, channel strategies and cross-selling playbooks, but it increasingly looks like sales are going to run through AWS Marketplace and similar efforts from other cloud giants.