A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
HubSpot reported better-than-expected second quarter results as customers of the CRM vendor decided to consolidate on its unified platform.
Meta reported better-than-expected second quarter results and tightened its capital expenditure range for the year to $37 billion to $40 billion largely due to artificial intelligence efforts.
Enterprises have thousands of use cases for generative AI and are now working through prioritizing them and ultimately moving to production. At AWS Summit 2024 in New York, a panel of partners and integrators talked about Amazon Q early adoption and genAI use cases with a focus on pilots to production.
AI Begins And Ends With Nvidia
Despite the massive buzz on AI, only a few core companies that power the Age of AI will succeed. The high capital costs of research and development investment, the time required to take a product to market, and the ability to cross competitive moats create a massive barrier to entry. In fact, only a few vendors have shown significant profits in AI:
Take A Measured Approach To AI Adoption
The rush to AI projects often comes as an all or nothing approach. However, lessons learned from Constellation's Executive Network (CEN) members show a gradual and measured approach. Constellation sees five phases to adoption from both a business and cultural point of view:
