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SuperNova Award interview: How IBM used Adobe Firefly to speed up ideation and iteration
IBM used Adobe Firefly over the last year to lower its content spend by 80% and reduced its ideation time from 15 days to 2 days in a marketing campaign executed in and around the Sphere in Las Vegas. Perhaps the bigger takeaway is that IBM's returns were largely driven by using Firefly at the front end of the creative process.
Adobe launches Firefly Video Model as GenStudio for Performance Marketing goes to GA
Adobe launched its Firefly Video Model in beta, added Adobe GenStudio for Performance Marketing and layered generative AI features throughout its suite of products.
News Analysis: Capgemini Research Institute's Latest Sustainability Report Shows Prioritization For Regulatory Compliance and Operational Efficiency
Broad Reaching Survey Shows Insight Into Both Progress and Trends In Sustainability
In the third annual “A World In Balance 2024” report by Capgemini Research Institute, 6500 consumers over the age of 18 and 2152 executives employed at 727 organizations with more than $1 billion in annual revenue were surveyed on their views, investments, and progress in sustainability. Overall findings show how organizations have prioritized investments with tangible return on investment (ROI), improved sustainable design, and doubled down on measurement. Key regulations such as the European Union’s corporate sustainability reporting directive (CSRD) will drive continued investments to address regulatory compliance.
Amazon launches Project Amelia for third party sellers, powered by AWS
Amazon is rolling out a series of generative AI tools for third-party sellers built on Amazon Web Services' models and Amazon Bedrock.
HubSpot launches Breeze AI agents, Breeze Intelligence for data enrichment
HubSpot launched Breeze, the company's AI that features copilots and agents, and Breeze Intelligence, which enriches data and identifies the best prospects.
Salesforce adds AI agents to Marketing, Commerce Clouds, Slack at Dreamforce 2024
Salesforce rolled out Agentforce additions across its Marketing and Commerce Clouds as well as Slack as it harmonizes its platform with AI agents.
Adobe earnings: Solid Q3, but Q4 outlook light
Adobe reported better than expected third quarter earnings as its primary segments delivered double-digit growth from a year ago. However, the fourth quarter outlook was lower than expected.
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