A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Google's future vision is to create leverage its data, properties and services to create a universal AI assistant that will be agentic, understand your personal context and carry out tasks.
ServiceNow's CRM's pitch is relatively simple: Solve issues fast, adapt, run customer operations at half the cost and go live quickly. The approach is to service, sell and deliver on one platform that combines AI, data from multiple systems including inventory, contracts and operations and workflows.
In the Artificial Intelligence world, there's Ray's Law. AI capabilities double every 7 months. At this seven month doubling rate, in two years, this will be a 1500% increase. In six years, AI intelligence capability will be 10,0000%.
C3 Transform Celebrates Real-World Enterprise AI
From March 18th-20th, 2025, C3 AI convened more than 650 attendees across 250 organizations and 50 partners for one of the world’s largest enterprise AI conferences, C3 Transform. The annual event, held at The Boca Raton, brought real AI practitioners together for intense knowledge sharing, hands-on training, and thought leadership in the critical field of enterprise AI.
Bank of America is infusing AI throughout its primary units--consumer banking, global wealth and investment management and global banking and markets--and plans to spend $4 billion on new projects as its digital engagement gained throughout 2024.
Canva launched its Visual Suite 2.0 in what it calls the biggest product launch since it was founded in 2012. Canva aims to make spreadsheets visual with Canva Sheets and create interactive designs with simple prompts with Canva Code.
