A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
ServiceNow handily topped expectations in the second quarter and said it is gaining traction in CRM as it expands its footprint.
DisrupTV episode 403 takeaways: AI is going to rewrite how businesses operate and enterprises are going to avoid chasing existing markets to create new categories, drop the obsession with transformation and add-on approaches, treat AI as a co-founder and cut the latency from idea to prototype to near zero.
Figma filed for an initial public offering, named ServiceNow CEO Bill McDermott to its board and highlighted its revenue growth as investors got to see why Adobe wanted to buy the company for $20 billion.
Salesforce has raised prices across multiple products as it continues to hone pricing for AI and Agentforce.
Adobe launched LLM Optimizer, an application that aims to enable brands to optimize content and messaging as consumers move from traditional Google search to genAI and LLM-generated summaries.
