Customers no longer turn to brands and organizations first for information on products, reputation, or even assistance. Chief customer officers must reestablish credibility for their organizations and redefine the customer journey on the customer's terms. Constellation understands the challenges faced as organizations make the shift from transactions to engagement and from engagement to experiences. Constellation provides leaders with the best practices, new strategies, and disruptive technologies that will reset how organizations engage with their prospects and customers.
This month explores how shifting market conditions and accelerating AI adoption are influencing enterprise technology strategy as we head into 2026.
The rise of voice-first experiences and what it means for modern CX.
AWS re:Invent marked a pivotal shift in the cloud giant's trajectory. Moving beyond its traditional focus on core compute primitives, AWS is aggressively "moving up the stack" to dominate applied AI, data strategy, and agentic frameworks.
Amazon Connect is the lead for AWS when it comes to taking a bunch of building blocks and "primitives" and compiling them for enterprise use cases. Amazon Connect isn't about being a contact center application as much as it is addressing customer-facing use cases starting with service.
Confidence with caution: How CxOs are rebuilding growth through technology
ConstellationTV episode 118 covers the latest enterprise tech developments, creative advertising solutions, and strategic pivots from leading organizations.
Adobe’s acquisition of Semrush is interesting because it adds significant capabilities and expertise in the gathering, utilization and analysis of brand driven search, including search conducted by large language models (LLMs).
Discover the latest breakthroughs in enterprise tech, geo-targeted marketing, and CX excellence—insights from industry leaders and Freshworks’ bold new strategy.
Enterprise AI adoption expands, but budgets, talent, and data quality will shape the next phase
3CLogic focuses on next-generation engagements and ecosystems to amplify experience
This month unpacks the next wave of AI adoption against a backdrop of economic uncertainty, cautious optimism, and renewed discipline in enterprise technology investment.
