Executive Summary

Over the past year, generative artificial intelligence (GenAI) has ushered in a new era of automation and productivity. Almost every business leader can see the impacts and disruption ahead. Organizations will need digital tools adoption, AI skills training, and data. Moreover, CxOs share excitement and optimism about this new frontier but are trying to find a balance between proactive investment and waiting for certainty on the capability and trustworthiness of these new tools.

Constellation’s 2024 Q3 AI Survey provides insight to CxOs on the main drivers for business investment in AI, how much is being invested in AI, where organizations are in the AI implementation process, what AI is primarily being used to accomplish, whether there is adoption resistance to AI, and how AI will impact the workforce.

Constellation predicts that the implications of AI will play out significantly in the next several years and that organizations that do not pursue some level of AI technology adoption will be significantly left behind.

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