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Tuesday's Tip: Why Unethical Marketing Costs Tech Vendors 100’s of Millions Every Year
What Every Tech Vendor CEO and CFO Should Know About Their CMO’s Wasted Investments In Vanity Metrics
Marketing professionals face massive pressure to show that their marketing investments have paid off. In a zero-interest rate environment, budgets were flush and marketers had a lot of leeway in building brand, hosting amazing events, and buying ads to improve market presence. However, a shift to a five percent interest rate environment has many CMO’s focused on performance marketing, showing return on investment, and moving MQLs from SQLs as fast as they can.
Adobe Summit: GenAI Experience Cloud, customer Firefly models, marketing copilot with Microsoft
Adobe laid out a host of Experience Cloud enhancements, data collaboration and customer journey applications, custom Firefly models and a marketing copilot co-developed with Microsoft to connect Adobe's Experience platform with Microsoft 365 applications.
Canva acquires Affinity in move to better target designers
Canva said it will acquire Affinity, a UK company with a design suite that competes with Adobe's Creative Cloud.
New Analysis: Nvidia GTC 2024 Is The Davos of AI
New Chips, New Business Models Ahead In Accelerated Computing
Nvidia stock is up 267% YoY. With over 10,000 people in physical attendance and up to 100,000 people virtually attending, this could be the largest AI conference. All eyes on the next wave for AI with CEO Jensen Huang ready to keynote at 1:00 pm PT at the SAP Center in San Jose. The key things to look for in the keynote:
Monday's Musings: Will AI Force Centralized Scarcity Or Create Freedom With Decentralized Abundance?
Age of AI Ushers Exponential And Transformational Power In The Hands Of A Few
Society has often swung from centralization to decentralization and back in the distribution of power and rights. Living in a culture of abundance versus a culture of scarcity can alter the prioritization of decisions, the quality of interactions, and the overall optimism or pessimism of a society. AI has the power to transform societies for both good and evil.
Adobe: Strong Q1, outlook a bit light, GenAI on deck for Experience Cloud
In prepared remarks, Adobe CEO Shantanu Narayen said the company is seeing strong traction with its generative AI rollout across the product portfolio.
Monday's Musings: In An Age of AI, Death To The Pyramid Model, Long Live The Diamond
Most professional services firms have operated in a pyramid model where the most senior owner of a P&L would have a staffing ratio of 1:3 to 1:5 and their next reports would have a staffing ratio of 1:5 to 1:10. This pyramid structure would continue until the last level.
Salesforce posts strong Q4, adds dividend, outlook conservative
Marketing and Commerce Cloud had fourth quarter growth of 7% with Sales, Service and Platform posting revenue growth of 10% to 12%.
