Amazon Web Services has added new features to AWS Marketplace that will resonate with enterprise procurement teams, grow the cloud provider's reach and bring Amazon's commerce knowhow to partner websites.
Amazon is rolling out a series of generative AI tools for third-party sellers built on Amazon Web Services' models and Amazon Bedrock.
Oracle CTO Larry Ellison hit the stage with AWS CEO Matt Garman to talk about their multicloud partnership and optimizing. Ellison also talked about Oracle's autonomous security efforts to prevent ransomware, identity theft and other attacks.
Oracle and Amazon Web Services announced a strategic partnership to complete CTO Larry Ellison's multicloud trifecta. Oracle first partnered with Microsoft Azure, then Google Cloud and now AWS. Oracle also delivered strong cloud revenue growth in the first quarter.
Enterprise software giants have spent heavily on sales teams, channel strategies and cross-selling playbooks, but it increasingly looks like sales are going to run through AWS Marketplace and similar efforts from other cloud giants.
Amazon Web Services' sales growth in the second quarter accelerated to 19% amid a mixed quarter for Amazon overall.
Amazon Web Services is focused on enabling generative AI throughout its platform in a bid to move projects from pilots to production. The strategy is to meet enterprises where they are with practical features including fine-tuning of large language models (LLMs), guardrails and additons to Amazon Bedrock.
GPU instances are taking a larger share of cloud enterprise spending and now are 14% of compute costs compared to 10% a year ago, according to a Datadog report analyzing AWS customer usage.
Don't forget the non-technical costs with generative AI projects as there are a bevy of ongoing maintenance to consider, said Lori Walters, Vice President, Claims and Operations Data Science at The Hartford.
Amazon Bedrock from AWS will be embedded into SAP's generative AI hub as the two companies expanded a long-running partnership. SAP will also use AWS Graviton3, Trainium and Inferentia chips for SAP HANA Cloud and SAP Business AI workloads.
Matt Garman will become the new CEO of Amazon Web Services as Adam Selipsky is stepping down. Garman takes over June 3.
Rocket Companies, a fintech company with mortgage, real estate, and personal finance businesses, is starting to see the payoff from its generative AI efforts as well as a bet on AWS’s Amazon Bedrock.
