Salesforce and Google Cloud have expanded a partnership that will bring Google's Gemini models to Agentforce, integrate Salesforce Service Cloud tightly with Google Customer Engagement Suite and enable handoffs between the companies' AI agents.
The deal also gives Salesforce, which historically has run on AWS, another option for its workloads. Salesforce Agentforce, Data Cloud and Customer 360 applications will run on Google Cloud and be available through Google Cloud Marketplace.
See: Behind the Scenes: The Force Behind Agentforce | Salesforce launches Agentforce 2.0 as it ramps its release cadence | Salesforce Dreamforce 2024: Takeaways on agentic AI, platform, end of copilot era | Google Cloud launches Agentspace to create, deploy agents
Key items in the expanded Salesforce-Google Cloud partnership include:
- Salesforce can build Agentforce agents using Gemini and deploy Salesforce on Google Cloud.
- Customers will be able to use data bi-directionally from Google BigQuery and Salesforce with zero copy technology.
- The partnership will enable handoffs between Agentforce and Google Cloud agents.
- Agentforce will use Grounding with Google Search through Vertex AI.
- Salesforce Data Cloud and Google BigQuery will be tightly integrated.
- The integration between Salesforce Service Cloud and Google Cloud Customer Engagement Suite will include real-time voice translation and agent connections. The companies are also planning deep integrations between Slack and Google Workspace.
- Salesforce Tableau will have native integration with Looker and BigQuery.
- The companies plan to roll out integrations throughout 2025.
Constellation Research analyst Holger Mueller said the expanded partnership makes sense for both Google Cloud and Salesforce. Mueller recently penned a deep dive research report on Salesforce's Agentforce approach.
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Mueller said:
"This is a critical Deal for both vendors. Salesforce needs access to the leading AI platform that Google has, and it needs to make Agentforce multimodal. Google Cloud is also making available the most plausible grounding service (as we humans use it all the time) - Google Search.
Salesforce has been slowly weaning itself off from its first partner AWS. For Google it's critical as it needs workloads from SaaS vendors, has invested earlier than anyone into AI and now needs to monetize that investment. Getting the Data Cloud support is critical, as it's another proof point of data gravity and the initial 'hook' for future customer spending. And it's great news for existing and joint customers. AI in Agentforce gets better, with more options. And it gets easier for Salesforce customers on Google Cloud to adopt Agentforce.
Salesforce needs the best AI for Agentforce and Google has it both on the hardware and algorithm side."
