With Delta Air Lines’ Cloud Migration Complete, Company Eyes Data, AI-Driven Customer Experiences
A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Retailers are about to get swamped with AI agents that are designed to boost efficiency and enhance customer experiences if news out of NRF 2025 is any indicator.
Lowe's has laid the groundwork and is starting to leverage artificial intelligence throughout its operations including store experiences across multiple channels and backend supply chain processes. The plan is to invest in an uncertain market to reap the awards when the home improvement market improves.
Agentforce 2.0 includes Slack integration, more workflows across the enterprise and is generally available in February. Agentforce 2.0's debut also includes a new tagline dubbing the effort a "digital labor platform" that can move beyond Salesforce's core sales, service and CRM borders.
Adobe reported better-than-expected fourth quarter results as customers leveraged AI tools across its platform, but its outlook fell short of expectations for fiscal 2025
Matt Garman Has Positively Impacted AWS
Amazon Web Services (AWS) hosted over 70,000 attendees at its 13th annual reinvent conference in Las Vegas, Nevada on December 2nd to 6th, 2024. Since its humble beginnings in 2012 when there were 6,000 attendees, this event has been on the must-attend list developer and innovation focused business and technology leaders. After losing three years of momentum, AWS finally found the right replacement for Andy Jassy with Matt Garman as the new AWS CEO. This year’s announcements showcase significant product investments that will provide a stronger roadmap of how AWS will support AI startups and enterprises moving fast into AI. Overall, announcements from reinvent reflect a deep customer understanding.