Customer Story Spotlight
Delta Air Lines has migrated most of its technology infrastructure to the cloud and is starting to leverage generative AI (GenAI) for personalized pricing, digital concierge services, and optimizing the customer experience.
The 100-year-old airline recently outlined its technology investment at its Investor Day in November, then announced partnerships and various initiatives at CES 2025 and followed up with strong fourth-quarter earnings and a bright outlook.
Speaking at CES 2025, Delta CEO Ed Bastian outlined Delta Concierge, which is a GenAI tool designed to personalize customer experience within the Delta app. Delta also announced partnerships with Uber, Joby (an electric air taxi service), and a partnership with YouTube.
