Executive Summary
Enterprise software marketplaces have become critical platforms for cloud adoption, procurement modernization, and partner ecosystem expansion. This report provides key market trends and an in-depth analysis of Google Cloud Marketplace, examining its role as a cloud-native marketplace facilitating software, artificial intelligence (AI) models, datasets, and professional services procurement. The report evaluates the marketplace’s strategic positioning, differentiators, strengths, and weaknesses, while also exploring broader trends shaping the evolution of enterprise marketplaces.
For CxOs, this report highlights how Google Cloud Marketplace helps enterprises enhance procurement, manage spend against committed contracts, and accelerate cloud adoption. It outlines Google’s focus on prevetted solutions, private marketplaces, and co-selling initiatives, demonstrating how organizations can align their cloud and AI strategies with marketplace-driven procurement models. The recommendations section provides best practices for customers leveraging Google Cloud Marketplace for enterprise IT procurement as well as guidance for partners looking to improve sales and co-sell opportunities within the ecosystem.
