Executive Summary
The enterprise software marketplace landscape is rapidly evolving, offering businesses a curated platform for discovering, purchasing, and deploying software solutions tailored to their specific needs. These digital marketplaces, operated by leading enterprise software vendors and cloud providers, are transforming how companies modernize their procurement and integrate third-party solutions. By providing a unified platform for first-party (1P) and third-party (3P) products, these marketplaces reduce complexity; accelerate cloud and artificial intelligence (AI) adoption; and foster deeper collaboration among vendors, independent software vendors (ISVs), and service providers.
As businesses increasingly turn to marketplaces to manage their software landscape, key trends such as subscription-based models, flexible payment options, and multivendor collaboration are shaping the future of enterprise procurement. This report provides an in-depth analysis of the leading marketplace providers, examining their strengths, unique value propositions, and the ecosystem they support. It aims to help stakeholders—customers, partners, and providers—navigate the competitive landscape, understand emerging trends, and make informed decisions in selecting a marketplace that aligns with their business and technology strategies.
