As a result of the proliferation of digital technologies, the power in the retailer-consumer relationship continues to shift from the retailer to the consumer. New research by Constellation identifies five trends indicative of this shift. Retail supply chains must respond to these trends to maintain relevancy as customers continue to gain power.
Download an excerpt of this research here
These five trends represent true disruptions that grant the consumer greater power in the retailer-consumer relationship. Retail and CPG supply chains seeking to serve digitally empowered consumers must change their standing inventory, logistics and access models.
Read more about the shift in retail power in the research report, "Five Trends Shifting Power to Retail Customers"
