5 takeaways for retail, marketers, CX from Adobe’s holiday 2023 data
The headline number is that consumers spent $222.1 billion from Nov. 1 to Dec. 31, up 4.9% from a year ago.
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Walmart, Target highlight intersection of supply chain, customer experience
Supply chain and customer experience are typically viewed as two different disciplines, but Walmart and Target are illustrating how they're blending together.
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