In July, Salesforce said it would raise list prices across its clouds by about 9%. Those price increases started in August and will be reflected in the third quarter.
The primary argument for the price increase is that Salesforce has been rolling out new innovations around generative AI. Recent headlines include the launch of AI Cloud, Einstein GPT, Sales and Service GPT as well as other updates.
Salesforce is steadily rolling out generative AI capabilities across its portfolio. Sales GPT and Service GPT will be available later this year.
Salesforce, which already houses enterprise data via CRM and its Data Cloud, is aiming to be that abstraction layer between foundational models and enterprise data.
Salesforce has a portfolio of generative AI brands including Einstein GPT, Slack GPT and Tableau GPT.
