ServiceNow's CRM's pitch is relatively simple: Solve issues fast, adapt, run customer operations at half the cost and go live quickly. The approach is to service, sell and deliver on one platform that combines AI, data from multiple systems including inventory, contracts and operations and workflows.
Dynamics 365 Business Central is typically aimed at smaller enterprises. Microsoft is raising storage tiers and pricing for new AI features.
If you needed more evidence that ServiceNow sees itself as a CRM disruptor consider this: On a strong first quarter earnings call, the acronym "CRM" was mentioned 35 times. Geopolitical and some flavor of economy was mentioned 10 times. AI agents were mentioned 11 times. How's that for priorities?
ServiceNow said that the purchase of Logik.ai will expand its reach into CRM. Salesforce said Logik.ai will also accelerate its efforts in sales and order management processes.
Salesforce reported better than-expected second-quarter results but revenue growth was up 8%. CFO Amy Weaver will also step down.
HubSpot reported better-than-expected second quarter results as customers of the CRM vendor decided to consolidate on its unified platform.
