ServiceNow said it will acquire Logik.ai, which specializes in AI-driven configure, price and quote (CPQ) software.
Terms of the deal weren't disclosed. ServiceNow said that the purchase of Logik.ai will expand its reach into CRM. ServiceNow said Logik.ai will also accelerate its efforts in sales and order management processes.
ServiceNow said Logik.ai will bring CPQ tools that include transaction management as well as a rules engine for deals. ServiceNow will integrate Logik.ai into its CRM and Industry Workflows, a fast growing category for the software vendor.
The Logik.ai purchase is the latest in a set of tuck-in acquisitions for ServiceNow.
- ServiceNow acquires Moveworks for $2.85 billion as it eyes CRM for agentic AI expansion
- ServiceNow acquires Cuein, aims to create AI agent feedback loop
- ServiceNow Yokohama release ups AI agent game
- ServiceNow aims for 'Goldilocks' software model, SaaS industry likely to follow
Other key points about the Logik.ai purchase include:
- Logik.ai features workflows for direct sales, partner, direct-to-business and consumer self-service.
- Logik.ai's platform is designed to be composable so it can handle large volumes of quotes at scale.
- ServiceNow was already a Logik.ai technology partner along with other companies including integrations with Salesforce, Oracle and Adobe.
- ServiceNow is making a big push into CRM with its latest Yokohama release.
Constellation Research's take
Constellation Research analyst Liz Miller said:
"CPQ is an important yet sometimes overlooked part of the customer’s journey and experience. While often seen as a seller’s tool to close deals faster and quote more effectively, CPQ can deliver high fidelity signal from customers about current and future needs. With Logik.ai, ServiceNow brings on a highly configurable, API forward solution that not only ties into their CRM functionality, but could also be a valuable addition to existing service-centric offerings, bringing much needed commerce options into service environments."
Constellation Research analyst Martin Schneider said:
"The addition of CPQ capabilities to ServiceNow‘s expanding CRM portfolio adds an interesting angle, given how the company is approaching the sales side of CRM. These new capabilities will definitely build out their offerings for human-assisted sales, but also enable the ability for companies using ServiceNow to offer interesting self service options where customers can better configure the right products and services they need. These options increase customer satisfaction and reduce operation costs and streamline repeat business with less friction. Another interesting component will be how the company measures these new capabilities with its agentic AI platform to further optimize how product bundles are configured and pricing is optimized."
