The CMO job has evolved into both a right-brain and left-brain skill set. CMOs must balance the creative aspects of their role with an increase in the use of data driven decisions and investment of technology required to achieve corporate objectives. A new focus on context will trump the traditional focus on content and brand. Why? Context will improve the relevancy required to improve precision marketing. Roles, relationships, product ownerships, interactions, time, location, intent, and even sentiment in the digital world, will help with marketing in the analog world. More importantly, the cloud provides CMOs with many options to procure the technologies they need with minimal IT involvement. As the CMO role evolves into the Chief Digital Officer, Constellation's research and advisory helps CMOs understand how to navigate into this new world and balance increased speed and reduced time to market with the IT needs for integration, scalability, and long term cost challenges. Constellation focuses on the techniques and technologies to efficiently and effectively elevate the brand, improve targeting, establish relationships, avert crisis, and resolve incidents.
Adobe laid out a host of Experience Cloud enhancements, data collaboration and customer journey applications, custom Firefly models and a marketing copilot co-developed with Microsoft to connect Adobe's Experience platform with Microsoft 365 applications.
New Chips, New Business Models Ahead In Accelerated Computing
Nvidia stock is up 267% YoY. With over 10,000 people in physical attendance and up to 100,000 people virtually attending, this could be the largest AI conference. All eyes on the next wave for AI with CEO Jensen Huang ready to keynote at 1:00 pm PT at the SAP Center in San Jose. The key things to look for in the keynote:
Age of AI Ushers Exponential And Transformational Power In The Hands Of A Few
Society has often swung from centralization to decentralization and back in the distribution of power and rights. Living in a culture of abundance versus a culture of scarcity can alter the prioritization of decisions, the quality of interactions, and the overall optimism or pessimism of a society. AI has the power to transform societies for both good and evil.
Most professional services firms have operated in a pyramid model where the most senior owner of a P&L would have a staffing ratio of 1:3 to 1:5 and their next reports would have a staffing ratio of 1:5 to 1:10. This pyramid structure would continue until the last level.
Travis Trembath, VP, Fan Strategy & Experience at the PGA Tour, sees Apple's Vision Pro potentially as the future of golf experiences and engagement with fans.
Constellation Research kicked off its Ambient Experience 2024 in Austin and the key theme was the intersection of data, artificial intelligence, digital transformation and employee and customer experiences.
Walmart's purchase of smart TV maker Vizio for $2.3 billion to expand its Walmart Connect advertising business highlights how CMOs have more options than ever,
