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Progress Software CEO Yogesh Gupta realizes that generative AI is going to change the way software is priced and his company is experimenting accordingly. One thing is clear: GenAI is going to upend current software pricing models especially those based on seats.
Enterprise customers are miffed about software-as-a-service vendors trying to double and sometimes triple prices, layering AI-services that may not deliver returns and prioritizing revenue quotas over value.