Enterprises are betting on generative AI and digital transformation at the expense of other IT projects, but scaling AI is difficult and more foundational work is needed, according to Accenture CEO Julie Sweet.
Business transformation projects will require more holistic thinking about likelihood of success, difficulty of implementation and durability of outcomes when it comes to returns on investments.
Enterprise technology customers in 2023 hit a few common themes that revolved around data strategy, setting their companies up for generative AI applications, transformation, sustainability, customer experience and continuous optimization to pay for new initiatives.
Digital transformation projects are colliding with productivity and efficiency initiatives for funding, but it's not a zero-sum game. Digital transformation projects should pay for themselves and drive business value.
