Executive Summary

Custom software development (CSD) is undergoing a fundamental transformation, driven by the convergence of artificial intelligence (AI), data-led engineering, and platform-based innovation. As enterprises accelerate their adoption of AI-powered software development, the role of CSD service providers is evolving. This report provides key market trends and a detailed analysis of GlobalLogic, a leading provider of CSD services, exploring its market positioning, capabilities, and approach to AI-powered software engineering. It also examines the company’s strengths, weaknesses, and differentiation strategy in an increasingly competitive market.

For CxOs, this report highlights how GlobalLogic’s digital engineering and AI-powered software development lifecycle (SDLC) can drive innovation, optimize product roadmaps, and improve operational efficiency. As organizations prioritize AI augmentation in software development, the ability to work with trusted engineering partners who combine design, data, and automation is becoming essential.
The recommendations section provides best practices for customers evaluating GlobalLogic’s services as well as strategic insights for enterprises looking to enhance their custom software initiatives.

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