Executive Summary
Zoho is not just a cost-competitive disrupter in the CRM, personal productivity, and collaboration spaces; since 2009 the company also has been steadily gaining market share in the business intelligence (BI) and analytics arena. Zoho Analytics 6.0, the latest upgrade of the vendor’s BI and analytics platform, announced on September 12, ups the ante by adding advanced artificial intelligence (AI)-powered capabilities for data management, natural-language (NL) interaction, and data science. Although some of the tools are aimed at data professionals, they’re integrated with a platform that brings the power of insight, prediction, and action back to ordinary business users.
There’s no doubt that competitive pricing has a lot to do with Zoho Analytics’ adoption by more than 17,000 organizations and three million users. What buyer would not at least consider a BI and analytics platform with all-inclusive pricing that comes in at less than $10 per user per month (based on the annual pricing of Zoho Analytics Enterprise)? That does not mean that customers must sacrifice much when it comes to functionality. Zoho keeps pace with state-of-the-industry features, as exemplified by the three Zoho Analytics 6.0 upgrade themes detailed below.
