🎙️ Don't miss this fascinating conversation with Jonathan Becher of the San Jose Sharks. Becher explains to Holger Mueller how #technology is transforming the professional sports industry - from frictionless entry and cashless payments to dynamic advertising and advanced #analytics.

Several examples from the San Jose Sharks include...🦈🏒 

📌 Leveraging machine learning and object recognition to improve stadium security and entry processes
📌 Partnering with companies like CLEAR to enable biometric-based age verification and frictionless concessions
📌 Implementing "total takeover" advertising that dynamically inserts brand logos across the broadcast experience
📌 Exploring the use of #data and analytics to optimize player development and training

📺 ⬇️ Watch below for a glimpse into the future of sports, where technology is not just a behind-the-scenes enabler, but a driver of fan engagement and #business transformation.