A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Adobe and Figma are calling off their $20 billion merger since the deal was unlikely to get regulatory approval from the European Commission and UK Competition and Markets Authority.
CVS Health has big plans to deliver health care to consumers across multiple touch points, but its success will depend on how it leverages data across its multiple touch points to deliver good customer experiences.
Salesforce CEO Marc Benioff said the company is "bringing CRM, data, AI and trust together in a single, integrated platform."
With holiday shopping season underway, retailers see uncertain consumer spending, better inventory positions, lower supply chain costs and customer experience investments they hope deliver.
Sam Altman just faced his Steve Jobs moment when the OpenAI board fired him on Friday.
The balance between too much governance and not enough innovation was the challenge OpenAI faced. This was a very immature board with members who had never built companies, never moved from ideology to commercialization, nor had any pragmatic board experience.
Constellation Research analysts outlined a series of predictions for the years ahead at Constellation Research Connected Enterprise 2023.
