Digitally savvy customers are in control now more than ever before. The companies that earn their business know how to gain their attention and keep it by creating seamless customer experiences, regardless of the communication channels and even if those channels switch midstream. One of ways to ensure seamless customer experiences is to align marketing and sales functions closely.
If you take a look at this video replay, you'll hear Cindy Zhou, our newest Constellation VP and Principal Analyst, share her perspective for marketing and sales leaders on the intersection of digital marketing and sales effectiveness. As an accomplished former marketing and sales technology executive, Cindy knows firsthand about the growing pressures that marketers and sellers face these days to build brands, acquire new customers, and retain existing ones and can offer concrete guidance on the most effective strategies and tactics that can be implemented, depending upon the key priorities of a business.
In this Constellation Executive Network (CEN) Member Chat, Cindy discusses where the lines between sales and marketing have become blurred and the increasing power of the customer.
Every month, one of our featured Constellation analysts discusses what trends in disruptive technologies that forward-thinking business leaders need to pay attention to during exclusive monthly conversations open to Constellation Executive Network members. To see the CEN Member Chat schedule or replays, you can visit here.
To gain complete access to exclusive conversations with Constellation analysts like this one with Cindy, consider joining the Constellation Executive Network as a premium member.
