"Marketing is the first line of customer engagement." What does that even mean? Watch this webinar to find out.

It's no secret that the proliferation of digital consumer and enterprise technology is driving dramatic disruption of traditional business models. Roles are changing, responsibilities are changing, and expectations are changing. Position yourself and your organization to take advantage of these technology-driven paradigm shifts.  

Speakers:

  • R "Ray" Wang
  • Paul Greenberg
  • Natalie Petouhoff
  • Peter Kim

Transitioning Your Marketing and Customer Experience Strategies to Digital

Discussed in this webinar:

  • digital is disrupting traditional customer experience and marketing
  • customer departments and marketing are becoming more interconnected--we discuss the changes your organization needs to make now
  • how revelations at Adobe Summit 2014 impact customer experience, digital marketing, and matrix commerce
  • lightning round: how Adobe's positioning will affect CX and marketing

Digital Transformation advice from our speakers:

R Ray Wang

R "Ray" Wang

The digital journey will require you to break down the silos of marketing, sales, service, and commerce to deliver from creative to commerce.

Peter Kim

Peter Kim

Marketers: get your organization and processes aligned and optimized in order to maximize technology investments.

Natalie Petouhoff

Digital transformation is a leadership issue. Not only must the CEO must make the decision to go digital, the CEO must lead the transformation.