As the application for the Constellation Research Super Nova Awards are coming up soon (and winners revealed at the Constellation Research Conference, The Connected Enterprise, I am listening very closely for companies that are actually implementing their marketing automation capabilities fully. What I mean by that is that often software can offer quite a lot but are companies really taking advantage of all the capabilities? How well have they integrated the application to deliver on business results.
And the other part of that is does the staff have the skills to use the software? So take a look at the marketing optimization report – the 5 levels and see where you think your company is. If you are at level 3, 4, or 5 – I’d love to hear from you! How are you using your marketing automation software to drive innovation, revenue, new markets, etc…? Here’s the link to a snapshot of the report! And below is the diagram that shows the progression of Marketing-Decision Making vs Innovation Capabilities:
Progression of Marketing Decision Making to Innovation and Revenue Creation
Twitter: @drnatalie
SAVE THE DATE!
Constellation’s 4th Annual Connected Enterprise
The Executive Innovation Conference | October 29th-31st
Half Moon Bay, CA | Ritz Carlton
