On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research.
The goal of Constellation has always started with bringing Silicon Valley insights to our clients. Whether a business model disruption, emerging technology, or new strategy, we brought together the best in the industry, who we termed stars, including analysts, contributors, and partnerships. Over the past four years, we’ve put together a team of seasoned analysts and a coalition of contributors in our Constellation Orbits program.
The alliance between Constellation and Digital Clarity Group is the first of many alliances that allow Constellation to better serve you, the customer. At the IBM Interconnect event, Scott and I finally had an opportunity to chat. We’ve admired each other from a distance as we have many mutual friends. Digital Clarity Group has done an awesome job gaining traction in space vacated by the vapidness of the legacy analyst firms. They’ve covered their research from the buyers point of view. And as many of you know, we’ve been doing the same from our end in our eight business focused research themes.
The Bottom Line: Digital Clarity Group and Constellation Will Collaboratively Address Creative to Commerce
The alliance will collaborate on research and advisory that touch upon the creative to commerce life cycle. We will work with Digital Clarity Group’s brain trust and collaborate on:
- Each other’s research coverage strengths
- Joint events presented by Constellation and Digital Clarity Group
- Referrals on end user projects and subscriptions
To be clear:
- Digital Clarity Group and Constellation Research, Inc. will remain separate entities.
- The alliance is focused on the buy-side market.
- This is not a merger
- This will not affect Constellation’s operating practices nor affect your current services booked with Constellation
Your POV.
Let us know what you think about this strategic alliance. Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:
- Developing your digital business strategy
- Connecting with other pioneers
- Sharing best practices
- Vendor selection
- Implementation partner selection
- Providing contract negotiations and software licensing support
- Demystifying software licensing
Resources
- Trends: 9 Actions to Consider Before 2015 For Digital Transformation
- Research Report: Inside The 2015 Boardroom Priorities (Parts 1 & 2)
- Monday’s Musings: Why The Third Generation Of Enterprise Mobile Is Designed For Digital Transformation
- Quips: Digital Transformation – Defining The Fundamental Elements For Digital CXOs
- Personal Log: Coming soon! Disrupting Digital Business – The Book
- News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile
- Monday’s Musings: Who Gets To Be A Chief Digital Officer?
- Monday’s Musings: The Seven Rules For Digital Business And Digital Transformation
- Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative
- Monday’s Musings: What Organizations Want From Mobile
- Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption
- Research Report: Digital ARTISANs – The Seven Building Blocks Behind Building A Digital Business DNA
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Next Generation CIOs Aspire To Focus More On Innovation And The Chief Digital Officer Role
- Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)
- News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?
- Harvard Business Review: What a Big Data Business Model Looks Like
- Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
- Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers
- Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
- Slide Share: The CMO vs CIO – Pathways To Collaboration
- Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
- News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management
- News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13
- Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
Reprints
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .
Disclosure
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.
* Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Copyright © 2001 -2015 R Wang and Insider Associates, LLC All rights reserved.
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The post Personal Log: Our Alliance With Digital Clarity Group appeared first on A Software Insider's Point of View.
