Honor your organization's CMO or innovative business leader by nominating them for a SuperNova Award. The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies.
The application deadline is August 7, 2015.
Apply for a SuperNova Award by filling out the application here:
SuperNova Award Winner: Lynn Hemans, Director, Industry & Competitive Insights, Taco Bell
Lynn Hemans oversaw an integrated Twitter campaign to drive customer engagement and derive insights from social actions during the launch of Taco Bell's most successful product--the Doritos Locos Taco. The campaign produced insights on which Taco Bell could easily act, and created an avenue for enthusiastic customers to interact directly with the brand and other enthusiastic customers. The actionable insights combined with the social campaign created viral buzz for the product. Upon its launch, Taco Bell sold 200m+ Doritos Locos Tacos in six months.
Prior to the successful launch of Hemans' 'Insights Drive Tactics' campaign in 2012, little emphasis was placed on customer engagement via social. The success of the campaign highlights the need for constant innovation where customer engagement is involved. Successful marketing officers constantly seek out and engage with customers.
Lynn Hemans won the 2012 SuperNova Award for Next Generation Customer Experience.
5 reasons to apply for a SuperNova Award:
- Exposure to the SuperNova Award judges, comprised of the top influencers in enterprise technology
- Case study highlighting the achievements of the winners written by Constellation analysts
- Complimentary admission to the SuperNova Award Gala Dinner and Constellation's Connected Enterprise for all finalists
(November 4-6, 2015) lodging and travel not included - One year unlimited access to Constellation's research library
- Winners featured on Constellation's blog and weekly newsletter
Learn more about the SuperNova Awards.
What to expect when applying for a SuperNova Award. Tips and sample application.
