One of the main reasons I joined Constellation Research was because I see a fundamental shift happening in how we approach growth strategies, and that the technology supporting go-to-market teams needs to adjust significantly. That is why my first major research piece focuses on how Revenue Platforms are transforming to better support the new requirements of growth operations teams.
You can access the report, Market Overview: Revenue Platforms - How AI and Focus on Full Journey are Changing the Game here. The report outlines the major developments across the revenue Platforms market - and how capabilities like AI and advanced workflow are enabling users to truly rethink how they approach their growth strategies. Companies need to be thinking about how every phase of the customer journey can be accountable in contributing to growth - so revenue platforms are no longer the remit of “sales” but rather an enterprise-wide strategic platform.
In the report I analyze the vendor landscape, and look at more than a dozen providers and reveal how their offerings best utilize AI and other tools to support a full journey approach to growth. There are some surprises as newer entrants to the space have been challenging the more entrenched vendors thanks to the speed and alacrity that AI enables from an innovation perspective.
Finally, I outline some best practices and some questions to ask as enterprises both rethink their approach to growth but also how they either initially deploy, or optimize and existing revenue platform.
This is just the first of many research pieces I will be releasing in the coming months that tackles this increasingly important topic of growth transformation. Look for more reports and “big ideas” around growth operations, the emergence of the Chief Growth officer, and more!
