Part IV of our "Meet the SuperNova Award Judges" series. Today I'll introduce you to the Digital Marketing Transformation judges. Marketing is changing (but you already knew that. I mean, when was the last time direct mail influenced you to make a purchase? Am I right?) and our Digital Marketing Transformation judges know it. This group of thought leaders were among the first to write about the transformative effect of digital on marketing. In today's marketing environment effective marketing means wrapping traditional marketing methods in a combination of digital strategies including: influence, community, social, and analytics.
The SuperNova Award Judges are are an elite group of thought leaders and journalists hand-selected for their futurist mindset and keen ability to separate substance from hype. Right now they're hard at work evaluating the SuperNova Award applications against a rigorous set of criteria to identify the applicants worthy of advancement to the finalist round.
DIGITAL MARKETING TRANSFORMATION
Esteban Kolsky (@ekolsky)
Board of Advisors (Constellation Research, Inc.) & Founder
ThinkJar
Esteban Kolsky is the Founder and Principal at ThinkJar, a research and consulting firm specializing in Customer Experience, CRM, and Feedback Management. Esteban works with vendors to create go-to market strategies and with organizations leveraging his results-driven, dynamic Customer Experience Management methodology to earn and retain loyal customers. He continues his research passion in the Social Networking space where he is helping craft the Social CRM (SCRM) market.
Gavin Heaton (@servantofchaos)
Independent Analyst
Constellation Orbits
Gavin Heaton is a leading digital strategy and customer engagement analyst. Gavin's current research focuses on the changing role and expectations of CMOs, the fusion of marketing channels and change-driven marketing innovation. With over a million strong readership, Gavin's blog ServantOfChaos.com, is ranked as one of Australia's leading business websites.
Sam Fiorella (@samfiorella)
Co-author, Influence Marketing
Partner, Sensei Marketing
Sam Fiorella is Partner at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Fiorella is co-author of Influence Marketing: How To Create, Manage, and Measure Brand Influencers in Social Media. Fiorella also holds professorships at Seneca College and Rutgers' Center for Management Development. He blogs for Constellation Orbits and the Huffington Post.
Judith Aquino (@JudithAquino)
Senior Writer
1to1
Judith Aquino is a senior writer at 1to1 Media, where she writes about customer experience topics for 1to1Media.com, Think Customers: The 1to1 Blog, and Customer Strategist Journal. Prior to 1to1, she was an associate editor at AdExchanger. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
Brian Jackson (@brianjjackson)
Editor
ITBusiness.ca
Working with ITWC, Canada's largest IT news publisher for the past six years, Brian has led the company's editorial coverage of line of business functions as they relate to technology. He's also helmed the social media program, which includes regular Hangouts on Air sessions with interesting business leaders, and a monthly Twitter chat that draws millions of impressions. A graduate of Carleton University's journalism program, Brian has traveled to Rwanda, Russia, Poland, and many major cities in North America. When he can, he enjoys canoeing and camping.
Kelly Liyakasa
Assistant Editor
AdExchanger
Kelly is an associate editor for AdExchanger.com, covering ecommerce, research & other data-driven marketing trends & insights for the publication. Most recently, she was an editor for CRM magazine, where she wrote about sales technologies & enterprise strategies, with a focus on the business value of enterprise applications, ranging from customer service to social media, data analytics & enterprise collaboration apps.
Agency Lead
Special thanks to our Digital Marketing Transformation agency lead, Susan Thomas. This is Susan's fourth year leading the SuperNova Awards--she's been with us since the beginning, and has been instrumental in the Awards' growth and success.
Agency Lead - Susan Thomas
President
Trainer Communications
Previous posts:
Meet the Technology Optimization Judges
Meet the Next Generation Customer Experience Judges
Meet the Future of Work Judges
