Lesson 7 From Disrupting Digital Business - Humanize Digital With Digital Artisans

Get All 10 Lessons Learned From Disrupting Digital Business

As with the beginning of every revolution, those in the midst of it can feel it, sense it, and realize that something big is happening. Yet it’s hard to quantify the shift. The data isn’t clear. It’s hard to measure. Pace of change is accelerating. Old rules seem not to apply.

Sometimes when you are in the thick of it, it’s hard to describe what’s happening.  In the case of digital business, these models have progressed over the past 20 years.  However, non-traditional competitors have each exploited a few patterns with massive success. However, as the models evolved, winners realize there are more than a handful of patterns.

Lesson 1 – Transform Business Models And Engagement

Lesson 2 – Keep The Brand Promise

Lesson 3 – Sell The Smallest Unit You Can

Lesson 4 – Know That Data Is The Foundation Of Digital Business

Lesson 5 – Build For Insight Streams

Lesson 6 – Win With Network Economies

Lesson 7 – Humanize Digital With Digital Artisans

In fact, the impact is significant and now quantifiable with 52% of the Fortune 500 gone since 2000 and the average age of the S&P 500 company in 1960 is down from 60 years to a little more than 12 projected in 2020.  That is a 500% compression that has changed the market landscape forever in almost every industry.

Over the course of the next 10 weeks, I’ll be sharing one lesson per week.  For traditional businesses to succeed, they will have to apply all 10 lessons from Disrupting Digital Business in order to not only survive, but also relearn how to thrive.

Humanized Digital With Digital Artisans

So far, we’ve spent most of our time talking about business models and strategy.  We now turn to humanizing digital.  Why?  Digital by nature can seem hard and cold.  With digital we do need the best math as we have entered into a war of algorithms.  These algorithms will drive our ability to automate, predict, and even augment decision making.  We also need the best design.  Having the best math may lead to great spreadsheets and ton of numbers without context.  Pairing the best math with the best design means we take into account the human component.  So where we often hire for science, technologists, engineering, and math we need to account for anthropology, ethnography, design thinking, user experience and story telling.  The goal – bring the right brain and left brain capabilities together.

Homework

This lesson requires leaders to re-examine the digital DNA of teams.  Work with your heads of talent, or people and:

• Start by examining your teams for a balance between right brain and left brain.
• Use a design thinking session to show the benefits of right brain and left brain collaboration.
• Identify where team members can master the basic concepts of good math and design.
• Augment teams with the right balance of skills
• Re-examine hiring and talent goals

The Complete 10 Lessons Learned From Disrupting Digital Business

For those attending the full keynotes and book tours, you’ll get the complete session and in many cases a copied of a signed booked.   For those following virtually, I’ve provided the slimmed down slide share deck for your use.

You now have the 10 lessons learned to disrupt digital business in your hands. You can take this information and change the world in front of you or choose to sit on the knowledge as the world passes you by and digital darwinism consumes your organization.

I trust you will do the right thing. And when you want some company, come join us as a client at Constellation Research where we’re not afraid of the future and the art of the possible.

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Your POV.

Are you ready to disrupt digital business?  Have you ordered the book?

Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.