Persistent Systems said it will acquire Starfish Associates that expands its reach into the contact center and unified communications market.

Terms of the deal weren't disclosed.

With Starfish Associates, Persistent Systems gets a large enterprise customer base and its automation, integration and workflow engine. Starfish Associates integrates communication systems from the likes of Amazon Connect, Avaya, Cisco, Genesys and Microsoft Teams with platforms from ServiceNow, Workday and Microsoft.

Persistent Systems said its plan is to combine Starfish Associates with its AI-automation tools to optimize workflows.

Here's a look at the Starfish Associates platform.

Sandeep Kalra, CEO of Persistent Systems, said Starfish Associates "greatly enhances our unified communications and contact center management offerings as this industry undergoes significant disruption on the back of AI-led innovations." Persistent Systems' services footprint includes consulting, cloud and infrastructure, data and analytics, software product engineering, automation, application development, CX transformation, security and enterprise integration.

Persistent Systems recently launched its GenAI Hub, a platform for creating and deploying generative AI applications in an enterprise based on multiple large language models. Persistent also launched iAURA, a suite of data tools for AI and machine learning implementations.

The company also announced partnerships with Google Cloud, Snowflake and AWS to expand genAI use.

For fiscal 2024, Persistent Systems delivered revenue of $1.186 billion, up 14.5% from a year ago. Persistent was named Constellation Research's Best Enterprise Services Vendor in 2023 and appeared on multiple Shortlists.

 

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Persistent Systems, #AI #CDO #CIO #Analytics #CX