We have the opportunity to attend NetSuite SuiteWorld conference in San Jose today. The conference is well attended with over 7000 attendees – up from 5000 a year ago – a great testament of NetSuite’s traction.


 
Here are my Top 3 takeaways from the keynote:

It’s about the Omnis – The challenges for enterprises are around the ‘omnis’ – referring to OmniChannel and (warning - newer term) Omni-Customer Experience. In the 2015 version of SuiteCommerce customers will be able to blend online and in store experiences, using a 360 degree profile and using a full featured POS. NetSuite has also made progress on the content management side announcing additional capabilities. And with the recent Bronto integrated acquisition NetSuite now has a good marketing automation capability.

 
 
The NetSuite Ecommerce Product Family
Microsoft partnership – Nelson unveiled a partnership with Microsoft, had a video message by Microsoft CEO Satya Nadella for the audience – and it looks like for not all that has been done is the Active Directory integration of NetSuite into Azure Active Directory. But more exciting things to come are that NetSuite will use more Office365 integration but even more importantly NetSuite will move off Amazon AWS as its preferred cloud infrastructure platform for testing and developing (no word on production). See the press release here. And overall it is good to see how large the NetSuite partner ecosystem has grown.
Microsoft and NetSuite 
Insights power the future – On many occasions Nelson talked about the importance of data, consumers and customers and how NetSuite has a lot of data available to provide more insights to its customers. Nelson stopped short of announcing DaaS (Data as a Service) and benchmarking products – but it seems clear that this is on the horizon for NetSuite.
NetSuite has a lot of aggregated data

MyPOV

A good start to SuiteWorld by Nelson, hitting all the key business trends and making clear that beyond ERP, NetSuite sees differentiation in powering commerce for its customers. Not a bad differentiation strategy.

The move to Azure will be one area to watch, as Azure gathers momentum on the IaaS side. It will be interesting how much of the PaaS side NetSuite will adopt. The good news is – Oracle RDBMS runs on Azure… And NetSuite customers use Office365 – so a tighter integration will be of great value for them.
 
It's early at SuiteWorld - so more to come in the next days - stay tuned - check my colleagues @rwang0 and @guycourtin tweets and more from the conference. 

More about NetSuite
  • First Take - Ultimate Software UltiConnect Day #1 Keynote - read here
  • Event Report - Netsuite powers on with targeted innovation - read here
  • Why NetSuite acquired TribeHR - read here
  • Act III the cloud changes everything - Oracle and NetSuite with a touche of Deloitte - read here
  • Act III and final day - A tale of two conferences - Sapphire and SuiteWorld - read here
  • The middle day - 2 keynotes and press releases - Sapphire and SuiteWorld - read here
  • A tale of 2 keynotes and press releases - Sapphire and SuiteWorld - read here
Find more coverage on the Constellation Research website here.