This research area focuses on the force field created by the desire to bring modern technology, influenced by what is available for consumers, to the workplace, while balancing the need of enterprise IT to provide scale and secure computing environments.
This year''s winner, Robin Jenkins (@RobinJenkins) of RMH Franchise Corp. balanced these two forces perfectly.
I had the pleasure to do a short video interview with Jenkins, that you can watch here:
Highlights in the video are
- RMH Franchise operates over 130 Applebee's franchises in 15 states across the Midwest
- Faced with 120% employee attrition RMH decided to use the power of gamification to increase employee engagement and ultimately retention
- Previous system were back to managers abilities and not being successful.
- Jenkins researched the topic and stumbled across a game called 'Dino Dash' - which created the idea to use gamification as an instrument to increase employee engagement
- RMH Franchise ultimately selected Bunchball as the vendor showed more commitment than its competitors. visiting locations, making best practice suggestions and helping the small RMH Franchise IT team.
- RMH Franchise went live in June 2014, it's too early to see formal results but overall employee engagement is already up
- With the industry average being 92%, RMH Franchise will see significant savings reducing attrition. The company has calculated that a 10 percentage point reduction will equate to 1M US$ in savings, paying fully for the project.
- Jenkins recommends other practitioners to look into gamification as a tool to get employees more engaged. The value is not in the software, tools and leadership boards, but in the change of the thought process and shift in values of employees facing customers.
- The biggest challenge Jenkins sees is the change management to get executives, managers and employees on board to use the system.
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