Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business.
What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely upon are not disrupted. They welcome all Digital Analytix customers into the Adobe family and will provide clients with the exceptional innovation and customer support.
Enterprise analytics is a strong and strategic focus at Adobe. In just the last few quarters they have shipped hundreds of new analytics capabilities; you can check out some of the most impactful features in the last few releases here. Adobe delivers innovation that is fueling customer insights, driving better decisions and improving business results for organizations in every industry. In the future they are looking to continue to forge ahead and lead the next frontier in analytics — customer intelligence across the enterprise.
What Does the Acquisition Mean? The acquisition expands the Adobe Analytics footprint in the enterprise media and entertainment vertical and strengthens Adobe’s presence in the European market. Adobe also sees potential operating synergies in continuing their development of analytics capabilities for the fast-growing digital video and media space. With the growth of cross-screen content consumption, particularly through over-the-top (OTT) devices, this acquisition allows Adobe to accelerate the delivery of more robust analytics capabilities to this key growth vertical. Adobe will enable media companies to benefit from deep insights into the performance of content across screens. This will allow customers to accurately measure and monetize content across every major IP-connected device, including desktops, smartphones, tablets, game consoles and OTT boxes.
Additionally, this acquisition gives Adobe an expanded customer base in which to introduce their other Adobe Marketing Cloud solutions. To learn more about their current strategy and product offerings, you can go here: adobe.com/analytics. And for additional details about the transaction, you can review these updated FAQs.
The drive for marketing / customer analytics is one of the most important areas a company needs to consider. This acquisition will strengthen what Adobe is offering.
@DrNatalie, VP and Principal Analyst, Constellation Research
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