Award winning marketing, brand, and sales leader with experience transforming, building and growing iconic PNW brands like the Seattle Seahawks, Seattle Sounders and Tri Pointe Homes (formally Quadrant Homes), improving customer experience and satisfaction, and leading highly engaged and performing teams.

As the Chief Experience Officer at AAA WA, I oversee our membership, marketing, communications, product, digital and impact teams, connecting our diverse business of travel, insurance, discounts and rewards, and roadside assistance into a unified member offering through technology, product enhancements and new brand positioning. Today, we are focused on building the next chapter of our nearly 120 year old organization. With high member trust and brand awareness, we are reimagining what a membership of the future could include and how best we can continue to serve members and employees in our region for many years to come.