Steering the marketing helm at DeVry University, my focus lies on sculpting strategic narratives that resonate with life-long learners. With my consultancy - Big Picture LLC, I've honed my acumen in problem solving and organizational transformation as well as brand and media management, strategic marketing, and CRM, crafting bespoke strategies that drive client success.

With over 15+ years as a successful CMO I've worked to develop my leadership capabilities, strategic guidance and results driven decisioning. For example, at Guitar Center, our team propelled the brand into the digital age, enhancing customer engagement and loyalty through innovative marketing and communication campaigns. This collaborative effort led to a significant uplift in brand perception and business achievements, with my role pivotal in leading the integration of customer insights into actionable, results-driving initiatives.