I am leading eCommerce marketing and customer strategy at YETI. Prior to YETI I lead all customer acquisition and retention at TOMS. At both YETI and TOMS, I have lead consistent double-digit business growth and have built customer bases with millions returning to the brand year-after-year. I love building great brands, growing businesses, running marketing strategy and developing teams.

15 years experience in team leadership, P&L ownership, and running marketing channel strategy including: paid digital media, SEO/SEM, paid social media, email marketing, SMS, direct mail, display media, programmatic advertising, video, podcasts, CTV, LTV, OTT, out of home, influencer, affiliates, loyalty programs and 3p Marketplaces.