I am the Director of Business Intelligence and Platforms at L'Oréal, where I lead a team of professionals in delivering data-driven insights and solutions that enhance customer engagement, loyalty, and retention across multiple channels and markets. With over 10 years of experience in the beauty and fashion industry, I have a deep understanding of the customer journey and the value of personalization, segmentation, and automation.

My core competencies include strategic business planning, process redesign and change management, relationship management, training programs, financial and contract negotiations, vendor management, and software as a service (SaaS). I have successfully implemented several projects that resulted in increased customer satisfaction, revenue, and efficiency, such as launching a new CRM platform, optimizing the digital marketing campaigns, and streamlining the reporting and analytics processes. I am passionate about leveraging data and technology to create innovative and impactful customer experiences and drive business growth.