Trak Lord, Metaio

SuperNova Award Category

Matrix Commerce

The Company

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world.

Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the user’s camera view looking upon the real world.

Serving over 50.000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software.

Learn more at www.metaio.com

The Problem

We are still a small company with limited product sales or tech support personnel. We were looking for an efficient way to reach new markets through channels without the burden of adding headcount. Moreover, we wanted to try new revenue and business models, such as subscriptions, as the market was trending that way.

The Solution

Ideally, we needed a commerce platform that would help us both expand our network, as well as allow us to support multiple revenue and business models, help us not only to transition smoothly, but experiment and try new things on the fly and on a global level.

We identified Avangate as a perfect fit – they clearly helped us expand quickly thanks to the integrated platform (ecommerce/ affiliates/ channel) and inherent marketing and financial support tools Avangate provides. Avangate also offered global reach with support for payment, currencies, taxation, languages to transact in over 100 countries.

The Results 

Before - working with the “chosen few”

After - working with strategic customers, as well as thousands of developers, managed practically with the same resources, due to the self-service capabilities and automation built-in the Avangate platform

The Technology

SkyCommerce Suite, Avangate

Metrics Matter

Over the last year we increased our online software sales globally by 300%.

We've brought the US to be our most successful market, increasing orders by 600% and sales by 500%.

Though USA and Germany continue to be our top markets, Avangate has allowed us to reach new markets like the Philippines, South Korea and China, all of which have joined the US and Germany in our top 10 markets for the last year.

Disruptive Factor

Expanded sales from strategic consumer brands like IKEA and LEGO to a developer community of over 50,000 to enable the broad use of the augmented reality platform - Introduced Self-service sales targeting developers.

Maintained flexibility to future-proof systems to alternative models for acquiring, managing and monetizing future set of customer segments and optimized products for future disruptive platforms, like wearable technology and embedded systems. Internally designing hardware to accelerate core product on silicon platforms

Shining Moment

Metaio mentioned during Gartner’s Customer 360 event in the keynote “A Vision for E-commerce - And the Trends That Will Shape Your Strategy”