SuperNova Award interview: How IBM used Adobe Firefly to speed up ideation and iteration
IBM used Adobe Firefly over the last year to lower its content spend by 80% and reduced its ideation time from 15 days to 2 days in a marketing campaign executed in and around the Sphere in Las Vegas. Perhaps the bigger takeaway is that IBM's returns were largely driven by using Firefly at the front end of the creative process.
