Introduction
Tableau is an innovator and market leader in the analytics and business intelligence (BI) market that almost single-handedly introduced the era of self-service analytics and BI. Ever since that time, two decades ago, Tableau has been the target of imitators, lower-cost “good enough” solutions, and want-to-be disrupters declaring “the death of the dashboard.”
Microsoft, for one, has made big inroads into the analytics and BI market in recent years, in large part by leveraging its IT buying relationships and by packaging Power BI with its widely used Microsoft 365 productivity suite. No matter which other analytics and BI products organizations are using today, when it comes to upgrade or renewal time, there’s invariably at least one purchase decision-maker—typically from IT—who suggests using Power BI. How do you make sure there’s a real qualitative assessment rather than capitulate to the inaccurate argument that Power BI is “free”?
This report examines the various reasons customers cite for choosing Tableau, renewing with Tableau, doubling down on Tableau Server to meet their on-premises needs, and/or deploying in the cloud with Tableau Cloud. The research considered factors including setup and deployment time; administrative burdens; ease of use and training requirements for analysts and business users; and the appeal of innovative new features, including generative artificial intelligence (GenAI) capabilities. The report also shares advice from buyers and Constellation Research on how to get more value from Tableau investments. Analytics and BI platform buyers should use this report to gain insights from their peers and from Constellation Research as they head into analytics and BI selection projects and contract renewals.
