- Live Event
Gamification is profoundly changing the way companies do business,driving unparalleled engagement with customers, employeesand partners.Register Today!
1:30 - 2:00 p.m.Registration and Networking 2:00 - 2:20 p.m.Welcome Address: Rajat Paharia, Founder and CPO, Bunchball 2:20 - 2:40 p.m.Opening Keynote: Stephen Powell, Vice President, Global Sales, Intercontinental Hotels Group "Engaging for Success: Advancing the Dynamic of Global Sales Behavior" 2:40 - 3:30 p.m.Panel Discussion: Adoption of Gamification in the Engaged Enterprise: Energize and Motivate Your Employees and Partners.Moderator: Molly Kittle, VP of Digital Strategy, BunchballPanelists:T-MobileMcKessonIntercontinental Hotels GroupAllied International Credit 3:30 - 3:45 p.m.Coffee Break 3:45 - 4:15 p.m.Analyst Presentation: Ray Wang, Constellation Research 4:15 - 5:15 p.m.Panel Discussion: Rising above the noise: Creating a Community around Engaging Customer Experiences.Moderator: Barry Kirk, Sr. Director, Digital Strategy, BunchballPanelists:The Coca-Cola CompanySylvan LearningEpsilon/Kraft Canada 5:15 - 5:30 p.m.Closing Keynote: Chris Morace, Chief Strategy Officer, Jive Software 5:30 - 6:30 p.m.Cocktail Reception and Networking
Enterprises of all types have been using game mechanics as a mechanism for actively engaging internal and external audiences. What started as a novel idea has now become a part of the mainstream practices of top enterprises like SAP and Adobe, and media front-runners like Viacom. These businesses are extending beyond traditional communication mechanisms to create a truly engaged enterprise where users become fervent fans – where employees and partners reach their top potential—where communities form from disparate individuals.
Whether you've just started exploring the value of gamification or you’re a seasoned practitioner, or even if you’re simply wondering what all the noise is about, join us for an afternoon of thought-provoking conversation.
Come meet the rockstars. Register today!
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The path to transformational experiences starts with designing the customer experience journey. Constellation teaches the basic principles of design thinking and then works with you to apply the 9C's of engagement to a specific journey map and applies gamification and serious play principles.
Learning Objectives
- Learn the key principles behind design thinking including the seven steps (define, research, ideate, prototype, choose, implement, and learn)
- Experience a sample and relevant ideation session
- Apply the 9C's of engagement to early prototypes
- Design with serious games and gamificaiton principles
- Identify potential candidates for the customer experience journey
