[VIDEO] The rapid pace in which new technologies develop combined with the speed of change of the technology market makes determining the 'disruptiveness' of a technology difficult. I'd like to share with you my methodology for determining if a technology is truly disruptive or merely a sustaining innovation.
 
I'll demonstrate this methodology by evaluating WebRTC.
 
WebRTC is a technology that enables voice and video communication directly via a web browser such as Chrome and Firefox.
 
There are two opinions regarding the disruptiveness of WebRTC:
Camp 1. WebRTC is just hype
Camp 2. WebRTC will completely change the communications industry
 
Watch this short video as I use the Innovator's Dilemma litmus tests to determine the disruptiveness of WebRTC.

 
This methodology can be used to evaluate the disruptiveness of other new technologies coming to market.
 
Share your experience with us. If you've used the Innovator's Dilemma litmus tests leave a comment, and let us know how they worked for you. 

Business Research Themes

New C-Suite, Marketing Transformation, Future of Work, Matrix Commerce, Next-Generation Customer Experience

Roles

Chief Customer Officer, Chief Executive Officer, Chief People Officer, Chief Marketing Officer, Chief Procurement Officer, Chief Supply Chain Officer

Tags

research report, disruptive technology, disruptive technologies, webrtc