While at Oracle CloudWorld in London, I had the honour of speaking with BBC Click tech reporter Kate Russell on the BizCouch. The first of our three part interview is now available.

Improving Marketing Through Social Strategy (2:53 min)

  • 0:10-1:00, Customers at CloudWorld are asking a lot about how they can improve their brand marketing via social media
  • 1:00-2:45, You need to have a strategy around doing social, not just choose a tool. You have to have a reason why (specific use-cases), how and when social platforms should be used.

Parts Two (4:17 min) and Three (5:09 min) will be coming out over the next few weeks, so stay tuned.

 

Business Research Themes

New C-Suite, Data to Decisions, Marketing Transformation, Future of Work, Matrix Commerce, Next-Generation Customer Experience, Tech Optimization

Roles

Chief Customer Officer, Chief Executive Officer, Chief Financial Officer, Chief People Officer, Chief Information Officer, Chief Marketing Officer, Chief Procurement Officer, Chief Supply Chain Officer

Tags

research report, disruptive technology, disruptive technologies