WalkMe has a simple goal, they want to help companies make sure their employees and customers have the best possible experience with their applications and websites. If your Sales team is struggling using your CRM system, WalkMe will help guide them through the trouble spots. If your customers are not finding what they need on your website, WalkMe can show them the way. Think of it as the modernization of the Help file.
This week WalkMe announced the acquisition of Jaco, who’s product records the clicks people perform as they navigate around a website or web-based applications. This data can then be played back allowing administrators and designers to get insight into the trouble spots people are experiencing, then fix those problems to provide an improved experience.
Jaco’s technology will be integrated into WalkMe’s Digital Adoption Platform, providing a media player like experience, where people can replay, click by click, the interactions people take.
This is WalkMe’s second acquisition of the year, the first being ABBI.io, a tool that helps optimize the experience of mobile applications.
Helping People Get Work Done
One of the biggest challenges with applications and websites is that everyone has a different style in how they use them. Digital Adoption Platforms such as WalkMe provide a way to monitor, study, and ultimately fix the roadblocks people are having. This leads to improved workflows, less support calls, and happier users. WalkMe is aggressively improving their platform, constantly seeking new ways to help organizations improve the adoption of the tools they provide their employees and customers.
