A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018

Advancements in the world of mobile technology continue to develop rapidly. Mobile devices such as smartphones and tablets have become an integral part of people’s daily life. Mobile has become an essential channel for Chief Marketing Officers (CMOs) to reach their customers. 

This Quark describes five mobile marketing trends which CMOs should capitalize on over the next 12 to 24 months. 

The five mobile marketing trends to watch:

  • Artificial Intelligence for Mobile Marketing 
  • Mobile Virtual Reality Commerce
  • Social Media In-App Shopping
  • Messaging and Chatbot Commerce
  • Mobile-Enabled IoT Commerce 
Get Access to This Premium Content
Already a member? Login to Access
Premium Content

Premium content. Log in to your account here. If you do not have a premium membership login, become a member of the Constellation Executive Network or Research Unlimited account. Please contact [email protected] to ask about your access options or click the price below to purchase this report individually.

Purchase Options
Become a Member Executive Network
Become a Member Research Unlimited
Purchase $995 Single Report Purchase