In the age of social media, effective customer and employee engagement is becoming an increasingly important business initiative. Companies that effectively engage their customers experience greater customer loyalty and repeated patronage. Companies that effectively engage their employees can expect greater employee satisfaction and productivity. However, as the number of social channels continues to grow, engagement becomes increasingly difficult as constant bombardment of these channels often leads to alienation and fatigue.
Enter the 9 C's of Engagement. Employ the 9 C's of Engagement to connect with your customers and employees in an increasingly saturated social environment.
In this interview at SXSW 2013, R "Ray" Wang explains how companies should be using the 9 C's of Engagement.
Ashley Verrill for Software Advice
